Friday, September 28, 2007
IPhone in UK - Steve Jobs laughs aloud
So finally the cat is out of the bag. The deal for releasing iPhone in the UK is won by 02 (http://www.o2.co.uk/iphone).They seem to be all gaga over it.
End of this deal..its steve jobs who is laughing his way to the bank. As per the arraingements between Apple and 02, Apple is to be provided apart from the phone cost, a revenue sharing of 10% when a o2 contarct is taken with iPhone and a whopping 40% when a customer switches to o2 from other operators for iphone.
What is to be noted in the case of UK,all operators use GSM unlike the US.Hence once unlocked, the iPhone can be popped with sim of any of the operators.iPhone Unlocking tricks are quite open on the internet.Hence its no big deal that people are going to be locked with o2.

For the bloke who goes and buys an iPhone its a huge rip off..bcoz its going to be £279 for the phone + a minimum of 35*18 quid (200 mins plan which is the minimal). That comes to a little over 900 quid.
If it was me, I would rather get myself a Nokia N95 which has almost technically what ever an iPhone has and host of more features (MMS,3G etc) on a 12 months contract with more than double the included minutes and unlimited webaccess (using T-mobile for example).
With the difference, i can buy myself an iPod video and still have more cash in my account than going for the iPhone option.

It takes a Steve Jobs to create this illutionary marketing magic around..Hats off to him.
 
posted by Santosh Subramanian at 7:28 PM | Permalink |


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