Find below a classic example of how re-branding can be done incrementally. When eBay entered the Indian market with acquisition of Baazee, It quickly recognized that the Indian market knows Baazee more than eBay. So instead of taking the rapid re-branding route, it took the route of incremental branding.

See below how the logos of Baazee underwent a recycling…

Till the year 2003 it was



2004:



Now:

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