For Chennaiites whether you are a Rajini fan or not, there is something nice you an feel about Sivaji. Apart from the fact that it has the superstar on the lead role or that is directed by a mega director or that its music is composed by Rehman or that its been produced by India's oldest production house.. Sivaji sure has put Chennai and Kollywood in Indian map as well as the world map.

How many times have you seen news about tamil movies ever appering in channels like CNN-IBN, NDTV, Times Now etc. Most part of past fortnight has had talks about Rajini and Sivaji on all the above channels. Leave alone the desi channels. Sivaji was on Reuters news scroll . Sivaji's Ringtones ate sold on iTunes, the first for any indian movie. Movies are running with packed theatres across the globe.

'Sivaji’ is expected to break the record for being the most screened Indian-language movie in theatres across the world. It's also the biggest budget film to ever be produced in India.

I would not be surprised if sivaji, chennai, rajini or kollywood would figure in the top search words this week. Approximately 60-70 shows are running in Chennai alone on 16 screens per day. The box ofice is ringing merrily. It sure is a revival for the current tamil film industry. Sivaji had bought the people back to the theatres.

That's the magic of BOSS

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